Customers currently have heightened expectations for personalized, efficient, and seamless interactions across various channels when engaging with businesses. Such dynamics stress the critical role of...
Customer Retention
Customer retention refers to the strategies and actions businesses take to reduce customer defections and ensure ongoing patronage from their existing customer base. Successful customer retention is crucial because it is generally more cost-effective to retain existing customers than to acquire new ones. Moreover, loyal customers often contribute more to revenue through repeat purchases and can become advocates for the brand.
A customer portal is a specialized digital platform that enables businesses to provide their customers with secure, personalized access to various services and functionalities.